Yoga might be an ancient practice that enhances the well-being and lifestyle of individuals, but marketing your yoga brand or studio requires modern and smart methods. Having a stunning and informative website builds a strong online presence that is essential for business growth. A good website attracts a number of yoga students, increases the chances of collaboration opportunities, and skyrockets your brand’s reputation.
Whether you’re a professional or an amateur, a good online presence is essential in today’s time. Even a basic website with relevant information about the yoga studio, services provided, and few pictures of the studio will do miracles for your yoga brand. You don’t need to be a programmer or a coder to build a website, and even the process isn’t rocket science. Let’s talk more about how you can build the perfect website for your yoga brand.
- Find The Right Domain:
Getting a domain is the most essential step to enter the online world and to be a part of an ever-growing digital community. Domain serves as your digital address and is a place where people can reach out for your services and other information through online media.
If your yoga studio already has a business name, then choosing a domain is no biggie. You can buy a domain at a very low cost which will give you subscription for a year. Consider adding some keywords such as yoga, ashram or wellness, incase your preferred name isn’t readily available. We recommend choosing the ‘.com’ extension, as it adds credibility to your website and brand, is highly favored by search engines, and implies that your brand is highly established. You can also get the .org extension and enjoy high social validation.
- Get An Affordable And Excellent Hosting Service:
Web hosting is a service that allows your website to get published on the Internet and available to the people. The website’s database is usually stored on special computers on the servers and houses every little information and content of your website. This service or technology allows visitors to access any website and is an essential requirement to make your website live.
Most hosting service providers offer a range of packages that differ in terms of bandwidth allocation, storage, control panel features, IP address, privacy, security, and uptime. Depending upon the type of usage, you can find the right package that suits your needs and get your website running. HostGator, Bluehost, Dreamhost, and SiteGround are popular Web Hosting Providers that offer affordable and reliable services.
You can also find special packages at GoDaddy, which offers hosting services, along with domain names at discounted prices.
- Choose A Website Building Tool:
After you’re done choosing your domain and hosting service, its time to get a building tool that will help you design an informative and attractive website. Earlier, website designing required high and complex knowledge of HTML coding, but today there are various tools and website builders that have pre-coded tools. These tools, action buttons, and other elements come with a simple drag and drop feature that can be used by anyone, who has zero or little experience of coding.
WordPress is the most popular website building tool that is recommended by professionals and is super easy to use. With loads of customizable options, privacy settings, and security features, WordPress is the best platform to build a website for your yoga studio.
- Alternatively, You Can Also Hire A Website Developer:
If you’re new to website building and developing, it might take you some time to understand the functionality part of the building aspect and you might not get exactly what you had planned. You may want to hire a Website Developer to get some workload off of you.
Today, there are various freelance WordPress developers, who can help you design the perfect website you want, at affordable prices. These developers also have sufficient knowledge of coding and can tweak your website for better functionality, visibility, and usability. You can get in touch with the freelancer and discuss your requirements to develop an amazing website.
Hiring a website developer will not only save your time but also enhance the performance and credibility of your website.
- Choose An Interesting And Catchy Website Theme That Complements Your Yoga Brand:
This is the most interesting part of Website building that also plays an important role in audience retention and conversion. Pre-formatted themes and templates determine the layout and formatting of the overall website that plays a vital role in showcasing the content of your website. The color scheme, backgrounds, arrangement of items, and fonts must synchronize with your yoga brand to induce authenticity, reliability, and attractiveness.
As soon as a visitor reaches your homepage, they would expect a clean and user-friendly interface that beautifully presents the content of the website without comprising with the aesthetical appeal. A cluttered and hotchpotch webpage on the other hand reduces the brand image and visitors tend to leave the website without any interaction.
- Increase Audience Traffic With Readable Content And Blogs:
Once you’re done with the essentials and drafted the perfect website, its time to divert traffic to your website and convert them into prospective clients. Informative content such as articles, blogs, press releases, brand’s services, offerings, visions, and other readable items are essential to retain traffic and increase interaction. You can also mention testimonials and reviews from previous clients to add to the authenticity and viability of your services. Your website should also have a dedicated page for blogs, where people can read about yoga, wellness activities, and other lifestyle tips.
Apart from the written content, you can also add infographics and pictures to make the content more attractive and simple. The content on your website not only adds to the brand’s value but also showcases your brand’s regular online activity and increases your search engine rankings through keyword marketing.
- Sign-Up Visitors For An E-Newsletter Or Weekly Subscriptions:
Data has become a big asset for digital marketers and is vital to connect to a large number of audiences. Weekly newsletters and subscriptions are ideal options to build a dedicated customer database. If your newsletter offers varied content that people might find useful, they would love to signup for the same and eventually convert into potential yoga students.
Make sure your newsletters are informative, relevant, and valuable to the subscribers, otherwise they’re just going to end up in spam. There are various email marketing services that easily integrates with your website and lets you shoot newsletters to all the subscribers.
- Connect With Google And Other Platforms To Enhance Your Search Engine Rankings:
With abundant yoga studios emerging every day on the World Wide Web, your website might not be able to make it the top without SEO and assistance from Google’s services. Google is the most used search engine in the world and people use this efficient service to search for almost everything.
When people search for ‘yoga studios’ or ‘yoga’, Google displays the most relevant results on the top, followed by URLs signed up with the search engine. Getting your website on the top might take time, but proper SEO techniques, keyword marketing and other marking tactics will help enhance your search rankings and online visibility.
- Enroll For Google Analytics:
Google Analytics is an easy and effortless service that lets you determine your website’s performance. This must-have tool allows you to view the traffic, time spent on the website, most viewed content, and other relevant details. All you need is a Gmail account and you can enjoy the benefits of this efficient service.
Google Analytics seamlessly integrates with your WordPress websites and provides all the statistics that are available for your website. You can also analyze the effectiveness of marketing campaigns, along with valuable insights and ROI that will help you strategize further solutions.
- Or Sign Up With An Online Marketing Agency, And Let Them Take Care Of All The Work:
Running a yoga studio comes with a lot of responsibilities and work, and you might not even get enough time to easily manage everything. Today, various digital marketing agencies offer a host of services that will take your yoga business to the next level. From website development to SEO, Graphic Design, SMO, Content marketing, and other online marketing services.
There are numerous digital marketing agencies which specialize in online marketing of yoga studios, yoga teachers, yoga brands, and other wellness businesses. You can get in touch with their executive, share details regarding your brands and objectives, and they will help strategize effective and brilliant marketing techniques that will enhance your online presence and business.
Boost your yoga studio’s online image with the above-mentioned tips and build a stunning yoga website! After all your efforts need to be promoted properly to get you on the forefront and make your business a hit.