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Summary:Dreaming of building a vast yoga community through your yoga studios? But struck between the rising competitions in the yoga market? Fret not! Read to know amazing tips on growing your yoga studio.

With the growing popularity of yoga, there’s been a surge in the number of yoga studios all over the world. Now, if you own a yoga studio, you must be well aware of the fact that running a yoga business is no piece of cake. It requires a lot of time, dedication, money as well as effective yoga marketing strategies to take your business to the next level.

In this age of tough competition where there are thousands available to take your place, you need to guide your business with the right strategies so as to secure your place in the market. Worry not, if you are finding it hard to understand how to grow yoga studio then continue reading further.

1. Allure the Customers with Value

Yoga Marketing is all about satisfaction, so you need to entice the student with your services and special offers. For starters, it is great to have special promotional offers like discounts, the most effective, reliable, and of course, a money-saving option is free trail classes. Trial classes or trial hours or expert advice spread the word and show the students, what you offer.

This kind of strategy needs to focus on generating value for potential participants without degrading your services. Even many yoga studio owners and yoga teachers share their experiences when they apply similar values to entice students. The strategy values your services rightly; cater to the students and don’t compel them to stay. Say you charge around ‘X’ amount per class, but offer the same amount for two classes. This way, they still get one free class and are more likely to come back the next day or at the weekend.

2. Promote- Social Media is the key

Promoting your yoga studio online is the key to spread the word about your business. Yoga marketing is essential, and what is better than social media in today’s time and age. Spread the word, and make sure to spread it far and wide. People need to know where the new class is happening, what’s the schedule and price, what you are offering, and so on. Market your classes on social media, even by word of mouth or free passes, as mentioned above. Invest in social media promotion and wait for people to reach out to you. Today, social media is the biggest influence among both youngsters and middle-aged people, impacting their lifestyle choices.

3. Multiple Offerings

Offer variety of value packages but keep it simple and clear to allure customers. No one wants to walk into a yoga studio and come face to face with sky high priced packages. There is no doubt why most successful yoga studios, gyms, or any other fitness class have simple and straightforward pricing plans. Keep the service packages easy for students to understand and reasonable in price. You can offer the following type of packages:

• Weekly plans
• Monthly plans
• Plans as per classes like 1 class, 5 classes, 20 classes, etc.
• Plans as per yoga style
• Basic or Advanced yoga class plans, etc.

Also, you can give your students the flexibility to make part payments, like two or three installments.

4. Help from Fellow Teachers

To add value to your yoga studio or to introduce a new service, you can hire a yoga teacher to help you and promote the studio. A business needs good staff, so you need to manage stuff along with teaching. You can ask your fellow yoga teacher to assist you while taking classes and also add versatility to your brand. So it is very important to have a qualified and experienced helping hand when you decide to build a valuable yoga brand structure.

5. Expand with Merchandise

This is one of the most efficiently effective strategies to try for both yoga marketing and the growth of your studio. You can sell products in your studio, as it becomes a great stream to generate extra income. Extending with retail adds value to your brand, maximizes income, engages members, and expands your yoga community. You can include merchandise, aromatherapy products, equipment, props, fitness clothing, etc. 

6. Rent your Space

This is one urban idea that is helping the working class across the globe. Share your working space or give it on rent. If your studio has enough space, you can give a room or two to other teachers who are willing to teach and earn but don’t have space for the same. Also, you can offer your yoga studio for rent once your classes are over. You can adapt the idea of co-working space and share it with Ayurveda healers, spa therapists, other teachers, spiritual experts, and more. This way you can build a community and earn more.

7. Understand how the schedule works

To serve the community with the best, you need to understand the lifestyle of the working class of people. Create a convenient class plan that brings students and keeps them. You need to be consistent with the timings, types of classes you offer and don’t fill the schedule regressively.Offer variety, and timely organize workshops, yoga activities, training, etc.

These are some essential tips that can help you to expand your yoga studio business. Always remember that everything requires time and patience. It isn’t that things will start working right from day one. It requires consistent effort, time and dedication to establish a credible yoga studio. So, always keep your wits together and teach with enthusiasm howsoever small the class is. In the end, it’s you who makes the difference.