Gurugram Based Yoga Studio Increased Organic Traffic By 200%
AumYogashala is a Gurugram based Yoga Studio offering an array of yoga programs from daily yoga classes to yoga teacher training programs and corporate yoga classes to private yoga classes in Delhi. They aim to offer a holistic experience of yoga to everyone and help people manage the complexities of life through the ancient craft of yoga.
Here is the case study for AumYogashala that we worked with lately and increased their organic traffic by 200%. We are going to talk about the strategies we used to earn links, visibility and increase web traffic from 0 to 10000 for them.
Current Statistics’ : Ahrefs Overview Report
The objective was to increase the visibility of the yoga studio in the search results by ranking on the search phrases that people search online to find yoga classes, teacher trainings retreats, and corporate yoga classes.
To achieve the objective, the general outline of our strategy was:
- Started with market research & competitor analysis
- Keyword research was the key
- Created content strategically that impacted on search results
- Focused on securing a handful of strategic links to important pages
- Started targeting more competitive terms
Market Research & Competitor Analysis
After doing a quick Google Search, we found 2 yoga studios (Yogashowstheway &Yogashayan) that were ranking in the top 10 position in the search results. Rest of the results were from local listing websites like Justdial, Fitternity, etc.
Next step was to analyze the competitor’s website, so we analyzed both the competitors in terms of their website quality, content copy, backlinks and keywords they were ranking for.
After analyzing all of the above factors, we created a comprehensive strategy to beat them in all the departments.
We did a comprehensive keyword research by Using Google Keyword Planner, Ubersuggest and few of other tools. We also included the keywords that competitors were ranking on in our keyword sheet. Apart from the services pages, we also searched relevant topics to target on our blog to educate our potential customers and boost the brand awareness.
Creating useful content on your website is always a great strategy, but we took it to the next level and created the content by keeping SEO in the mind. We wrote unique and comprehensive content on every page whether its Home, Service or Blog post.
Before writing the content copy, we first evaluated competitor’s content copy (comprehensiveness, user friendliness, intent, relevancy & word count). These factors helped us to create a better content copy than our competitors and rank well in the search results.
Strategic Links to Important Pages
Having a quality website is not enough to rank well, you need to earn some quality backlinks to your important pages so that you rank well in the search results.
We launched an email outreach campaign to earn quality backlinks by using several tactics like guest blogging, resource page link building, and influencer collaboration in the niche and many others that resulted in more than 3K quality backlinks to our important pages.
We also listed the AumYogaShala on a handful of top local business listing websites for local SEO. It was not that easy, but our team worked hard to secure these quality backlinks that later played a key role to ranking our important keywords.
Competitive Terms & Updated Old Pages
Once we ranked on less competitive terms and our website authority improved. We started targeting more competitive terms in the niche. It helped us to target more keywords that had more search volume and Intent. Because our authority already improved, it didn’t take long to rank on those terms. When we did the outreach for new pages, they are started appearing on the first page.
We would not stop there. We found out pages that were not performing well, and updated them with more information and fresh content. Tweaked the title tags, sub headings and optimized them for the targeted keywords.
After we implanted all of the above strategies, the outcome was quite satisfying. We increased the organic traffic by 200% and ranked on super competitive terms like:
Key Takeaways – Instead of practicing unethical practices that violates Google Guidelines, we focused on creating quality content, optimized the website for the users and used link building strategies that were ethical.